Greenwashing = Whitewashing Claims of Being Green

Greenwashing refers to companies who use misleading eco-friendly claims to promote their products or services, but don’t follow through with established energy efficient practices and reduced waste.

With all the environmentally conscious consumers out there, many companies are endeavoring to convince buyers that their products or practices have a minimal impact on the natural world. But sometimes these claims are disingenuous. How do you know? You can check out companies’ claims and advertisements at Green Washing Index. 

It’s important to understand that it is possible to take a long-term, sustainable approach to building and home design and to realize that we can live here without diminishing the earth. By planning for future generations we can reduce our impact and live more responsibly.

The best part is that this can be done without reducing our own comfort or having a significantly negative impact on our own lifestyles, but rather by efficient use of resources and reduction of waste.

TerraChoice Vice President Scot Case wrote a report about "The Six Sins of Greenwashing" regarding the misleading claims made by companies. In it he highlights six ways that companies deceive consumers into thinking that the companies are green:

  1. Sin of the Hidden Tradeoff 
  2. Sin of No Proof
  3. Sin of Vagueness
  4. Sin of Irrelevance
  5. Sin of Fibbing
  6. Sin of the Lesser of Two Evils

According to a new report by TerraChoice Environmental Marketing, nearly every green product on the market is making claims that are either inaccurate, inappropriate, or unsubstantiated.

By staying informed and closely evaluating business practices it’s possible to identify false claims and hopefully influence companies to promote truly true green practices. 

Don't simply accept the claims of a company promoting themselves as being green or environmentally-friendly without doing a little research to see exactly how their claims stand up. Check them out at Green Washing Index to see if they are truly being environmentally responsible or if they are guilty of one of the six sins.

Return from Greenwashing to Green Building page

Return from Greenwashing to Log Cabin Connection home

Enjoyed this page? Please LIKE and SHARE it on Facebook:

New! Comments

Have your say about what you just read! Leave me a comment in the box below.

Home | About Us | Contact Us | Privacy Policy | Disclaimer

FAQs | About This Site | Advertise | Site Map | Glossary | Virtual Library

©2008-2017 Log Cabin Connection
All rights reserved

LIKE and SHARE Log Cabin Connection:

NEW! Check out our Facebook page:

Check out our Cabin Shop!

Ebates Coupons and Cash Back

Sign up for Personal Capital and get $20 free!

Green Building

Green Building Guidelines
Six Key Aspects of Green Building
Log Cabins: Ultimate Green Building
Tips for Green Building
What is Greenwashing?
Build a High-Performance House!
Solar Power Saves Money and Resources

Recent Articles

  1. Log Cabin Decorating and Rustic Decor

    Log Cabin Decorating can seem like an overwhelming task, but it's easy if you break it down into cabin interior design themes and rustic decor elements.

    Read More

  2. Ceiling Fans for Log Homes

    Ceiling fans keep your log cabin cool in the summer and warm in the winter by circulating the air. Learn these tips for the most effective cabin fans.

    Read More

  3. List of Log Home Lenders

    This nationwide list of log home lenders can help you find somebody experienced with log cabin construction loans.

    Read More